注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

白大夫

从容向上的心灵和伟大的人格就是佛

 
 
 

日志

 
 
关于我

白大夫大夫,是所有志愿献身伟大的人道主义事业,用良心和责任履行自己神圣职责的所有医护人员的集合体,也是这个集合体的缩影。

网易考拉推荐

采访菲利普·科特勒(Philip Kotler)  

2008-08-26 15:07:02|  分类: 球内往来 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

 

 

Salongga :Hi! Dr.Philip Kotler,I'm from Horcin of Inner Mongolia .My name is Salongga.May I ask  you  any  questions?

 

Philip Kotler : Certainly , I'm all ears..

 

Salongga :What is your impression of Taiyuan?

 

Philip Kotler : It takes time, Let me explain: You know what I mean? 

 

Salongga :I see. Your time is running out.A father of modern marketing.What a nameWhat do you think?

Philip Kotler :Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

I have consulted to many major U.S. and foreign companies  including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola  in the areas of marketing strategy and planning, marketing organization, and international marketing. That's only a name  --“father”.

But  I  must  do work hard.I have published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan management Review, Business Horizons, California Management Review, and the Journal of Marketing. I held many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and Marketer of the Year by the Sales and Marketing Executives International (SMEI)…Don't miss the boat.

 

Salongga : Do you have any hobbies?

 

Philip Kotler :Marketing research.

 

Salongga :(Haha)

 

Philip Kotler : It's a long story about market. It's about time, Let's call it a day.

Salongga : Let's get together sometime. Thanks for the warning. Thanks a million.

Philip Kotler : Thank you all the same.Bye!

  评论这张
 
阅读(216)| 评论(1)
推荐 转载

历史上的今天

在LOFTER的更多文章

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2017